Of Gods and monstrous supermarkets #Barthes #FT #HarryEyres #Fetishes

“I’ve always thought, and argued from time to time, that the appeal of supermarkets was largely mystical, or, in the sense used by Roland Barthes, mythological. The mystique or mythology is a combination of unlimited material abundance and modernity: these vast, gleaming, spotlessly clean warehouses are not just stores where we go to buy produce but temples where we worship our contemporary gods. These are the gods of consumerism, who do not demand sacrifices in the usual sense, but rather the opposite: they command us to heap our trolleys high, with goods whose fleshy origins, instead of being laid bare in their bloody reality, are cosmetically smoothed over with polish and packaging.”

“How to defy the supermarket gods”
Harry Eyres
Financial Times Life and Arts Section March 16/17th 2013

As in, fetishes – gods we have created, then forget that we created them…

About dwighttowers

Below the surface...
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