Nulture humming along…

Long-term readers will know of my neologism “nulture.” I wheel this one out when I encounter a claim (usually in advertising) that a product is equivalent to nature, or more natural than nature itself.

They come in two main varieties, I think – one that the carton of orange/apple juice is 100% natural (usually it’s hanging off a tree). The other, exemplified below, is the techno-bio-mimicry angle…


About dwighttowers

Below the surface...
This entry was posted in framing and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s