Nulture humming along…

Long-term readers will know of my neologism “nulture.” I wheel this one out when I encounter a claim (usually in advertising) that a product is equivalent to nature, or more natural than nature itself.

They come in two main varieties, I think – one that the carton of orange/apple juice is 100% natural (usually it’s hanging off a tree). The other, exemplified below, is the techno-bio-mimicry angle…

Extraordinary…

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About dwighttowers

Below the surface...
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