The FT does special reports – usually 8 pages of reportage and adverts – about lots of different issues. On Tuesday April 24th it was the turn of “Sustainable Business” to get the treatment.
In an article entitled Companies try to reduce humanity’s footprint, Sarah Murray wrote
“However, set against these developments is the fact that the overall impact of business activities on the planet is intensifying. Companies may be reducing the impact of many parts of their business but their overall footprint it [sic] still expanding rapidly to meet shareholder demands for increased profit margins.”
That’d be our old friend Jevons’ Paradox…